11.29.13 // Worn Wear by Patagonia — In anti-support of Black Friday and Cyber Monday, Patagonia released a 27 minute short documentary about having worn wear pride — confronting the epidemic of buying things you don’t need slyly with a 27 minute advertisement for why you should purchase Patagonia gear once. Great marketing. Genius in fact. Compared to their 2011′s full page ad in the New York Times, it has comparative impact… buffeting their stance as the anti-company while at the same time making sure you know they sell gear that lasts.
Confession: I am a bit of a Yvon Chouinard groupie, and have Mecca’d to Ventura to visit the original Great Pacific Iron Works shed and Patagonia HQ, because I love the company so much.
Enjoy. And shop smart.